In 2 years, we grew Linked Revenue from 6 clients to 20+.
Here are our 10 biggest pieces of advice for any company that wants to get their prospects having conversation with them on LinkedIn.
1. Stop Posting Like a Brand – People engage with people. Post with your voice and your experiences as an Executive.
2. Content That Sparks DMs Wins – Your posts should make people want to message you. Share insights that make prospects think, “Damn, I need to talk to them.”
3. Your Comment Game Matters – Most of your best prospects won’t engage on your posts—but they will see your name if you’re active in the comments of their posts (and others in your space).
4. Connection Requests That Don’t Suck – No pitching in the first message. Make it about them. “Saw your post on X—curious how you think about Y.” That’s it.
5. Inbound > Cold DMs – It’s way easier to close a deal from someone who reached out than someone you chased down. Make your content so good they come to you.
6. Your LinkedIn Profile Is a Sales Page – Your headline and bio should clearly say: Who you help, how you help, what they should do next.
7. Video & Voice Notes Stand Out – Sending a quick, 20-second video or voice message after connecting feels personal and gets way more replies than text.
8. Give First, Ask Later – Want a meeting? Give them something valuable first. A framework, an insight, a connection. Relationships close deals, not cold outreach.
9. Engagement Before the Ask – If you DM someone out of nowhere asking for a call, they’ll ignore you. If you’ve been commenting on their posts for a few weeks it’s a different story.
10. Don’t Stop Too Soon – Most people give up after 1-2 posts. Keep going. 3-6 months in, people will start seeing you everywhere. That’s when inbound kicks in.