1% of people on LinkedIn post monthly.
Yet, 99% of sales teams are still stuck doing the same thing—pressing a button and blasting out mass emails that get ignored.
Sales is about standing out. If you’re doing what everyone else is doing, you’re invisible.
One thing I’ve learned—if you want to win in sales, you have to find ways to differentiate yourself.
The easiest place to start?
Post. Share insights. Build trust before the pitch.
Most won’t do it. That’s why it works.
And even in a world where it is becoming easier than ever to create content, people are still afraid to do it.
That is a competitive advantage for the Executive and/or Sales team willing to put themselves out there.