1. Your team needs you to be visible – A CXO who engages online sets the tone for company culture and leadership visibility.
2. People buy from people – When your network knows you and trusts your leadership, it drives business growth.
3. Personal connections drive engagement – people connect with people, not logos.
4. Attract top talent – The best candidates aren’t just looking at your company page—they’re looking at the leaders behind the company.
5. Demonstrate thought leadership – Personal posts give you a platform to share your expertise and opinions on industry trends.
6. Drive more traffic to your company – Posting personal content that reflects your company’s values or vision naturally drives traffic back to your organization.
7. Share your failures and learnings – Real leadership comes from vulnerability.
8. Personalize Your Company’s Messaging. Your personal posts can help reflect your company’s mission and values in a more authentic way.
The hardest part is staying consistent.
Commit to whatever you know you can stick with for 6 months.