Landscape:
As the CEO of a custom software development firm, this client relied heavily on referrals and outbound efforts, but was looking to build a predictable inbound lead flow by positioning themselves as a thought leader in the space.
Approach:
We developed a LinkedIn strategy that elevated his voice as a technical visionary and business partner. Over 125 posts were written and published on his behalf, mixing case studies, client success stories, product innovation insights, and commentary on the future of software development. We also proactively engaged with strategic prospects and key partners through comments and DMs.
Results:
5 new clients sourced directly through LinkedIn
$117,000 in new revenue closed
$790,000+ in sales pipeline created
1,400+ new followers from his ideal client base
225,000+ views on content over 6 months
Increased engagement from current clients, leading to two new upsell opportunities