Landscape:
This benefits producer had a strong client base but needed to differentiate from the competition and stay relevant with decision-makers across long sales cycles. This producer also didn’t have time to consistently be out at networking events.
Approach:
We leaned into his niche expertise, showcasing insights on cost containment, compliance updates, and client success stories. We made sure his content stayed timely, helpful, and tailored for CFOs, HR leaders, and procurement professionals.
Results:
4 new client relationships initiated through LinkedIn
$94,000 in revenue closed within 5 months
$870,000+ in active opportunities created
Gained 1,200+ followers with a heavy concentration of target buyers
180,000+ views and steady engagement from both prospects and existing clients
Positioned as a go-to resource during renewal season