Landscape:
This founder was preparing for a fundraise and looking to build awareness and credibility in a competitive HR tech landscape. They also wanted to open doors with potential partners and early enterprise clients.
Approach:
We positioned the founder as a forward-thinking voice on the future of work, AI recruiting, and tech-enabled hiring. Weekly content included behind-the-scenes stories, customer success snapshots, and commentary on HR trends. Strategic engagement with investors and HR leaders helped amplify visibility and credibility.
Results:
$86,000 in closed business tied to LinkedIn
$1.1M in new business pipeline created
Grew audience by 1,550 targeted followers
Reached 210,000+ people via content, including several investor conversations
Featured in two industry podcasts after LinkedIn content gained traction