We posted for an Executive on LinkedIn last week, and while it only got a few hundred impressions, here’s what actually happened:
• A former colleague sent them a text saying the post made them think about an opportunity for them to work together.
• Someone they hadn’t spoken to in years commented, which sparked a conversation that led to a coffee meeting next week.
• A prospect they’ve been trying to connect with for months finally replied to my email—turns out they had seen the post.
• His marketing team was able to turn this into a case study that they are sharing more broadly in their newsletter
It’s easy to get caught up in reach and engagement metrics, but at the end of the day, the real value is in the relationships and opportunities it creates.
Worth remembering and a big reason to stay consistent with this.